Consumers have become more comfortable sharing location details, but they’re also more choosey about when they share. At the same time, marketers have a better understanding of how to use location data and which data to avoid. eMarketer has curated this Roundup of articles, insights and interviews to help you dig into location intelligence.

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WHAT’S IN THIS ROUNDUP?

• How consumers really feel about location data
• What hassles exist in collecting and managing location-based analytics
• What you must know about the EU's General Data Protection Regulation (GDPR)
• How Facebook and IBM look to offline actions for local advertising