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January 10, 2018
Types of In-App Personalization* that Prompt US Smartphone Users to Use an App More vs. Less, Nov 2017 (% of respondents)
Note
Respondents were asked, "Which types of app personalization make you use an app more or less?"
Methodology
Data is from a January 2018 Localytics survey conducted by Qualtrics. 1,000 US smartphone app users were surveyed during November 2017. Localytics is a marketing and analytics platform for mobile and web apps.