January 8, 2018

Concerns About Programmatic Ads According to Senior Ad Buyers Worldwide, Dec 2017 (% of respondents)

Description

100 senior advertising buyers worldwide were asked about their concerns about programmatic ads in 2017. Respondents could select up to three concerns listed in the survey, including lack of consistent measurement/metrics, lack of agency transparency and ad fraud among others.

Methodology

Data is from the January 2018 London Research report titled "The State of Programmatic Advertising" in partnership with Truth. More than 100 senior ad buyers worldwide from various industries at companies with annual revenues of at least $50 million were surveyed. Respondents identified their company's location as Canada (6%), the UK (35%), the US (43%) and other (16%) with annual revenues of $50-$99 million (9%), $100-$249 million (18%), $250-$499 million (19%), $500-$999 million (17%) and $1+ billion (37%). Respondents identified their role as being C-level (18%), director (35%), head of department (25%), managing director (7%) and senior management (15%). London Research is a B2B market research company, The Marketing Group plc (TMG) is a global marketing network and Truth is a media agency.
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Chart Title

Concerns About Programmatic Ads According to Senior Ad Buyers Worldwide, Dec 2017 (% of respondents)

Publication Date

January 8, 2018