Expected Growth in Spending on Select Emerging Technologies According to Retailers in North America, Oct 2017 (% change)
Retailers in North America were asked in October 2017 to estimate the YoY growth rate for various emerging tech trends, including proximity or location-based marketing, AI or machine learning, predictive or prescriptive analytics, conversational commerce, big data and internet of things among ... others.More
Respondents were asked, "Compared to your 2017 IT spend, what is the increase or decrease (in %) of your IT investments in each of these emerging technologies?"
Data is from the January 2018 IHL Group and RIS News report titled "Store Experience Study 2018: Retail Tech Spend Trends." 123 retailers in North America were surveyed in October 2017. 42% of respondents had annual revenues of more than $1 billion. Respondents included headquarters-level staff only ... and excluded any field-level or store-level employees. 55% of respondents identified their positions as CIO, CTO or VP or IT. RIS News is a news and research website for the retail and grocery industries.More