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January 5, 2018

Subscription Over-The-Top (OTT) Video Service User Penetration in China, by Provider, 2014-2019 (% of subscription OTT users)

Subscription Over-The-Top (OTT) Video Service User Penetration in China, by Provider, 2014-2019 (% of subscription OTT users)

Note

Subscription over-the-top (OTT) video services provide paid subscription access to streaming video content over the internet and bypass traditional distribution; examples include iQiyi, Tencent Video, Youku Tudou, Sohu Video. Traditional distribution includes IPTV, cable, satellite, wireless ... carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.