Media Channels in Which US Client-Side Marketers Buy Programmatically, July 2017 (% of respondents)
MethodologyData is from the December 2017 Association of National Advertisers (ANA) report titled "The State of Programmatic Media Buying." 149 US client-side marketers were surveyed about their understanding of programmatic buying during June-July 2017. Respondents were all ANA members and identified their company's focus as B2B (13%), B2C (66%) and both (21%). 67% of respondents identified their job level as director or above, and 52% of respondents identified their marketing budget as over $100 million.