November 23, 2017

Consumers in China Who Prefer Local vs. Foreign Brands, by Product Category, July 2017 (% of respondents)

Description

A 2017 survey found consumers in China favor local brands to foreign brands in most product categories. Over 50% of consumers preferred local brands for fresh food and poultry, beer, milk, laundry detergent, tissues and hygiene.

Methodology

Data is from the November 2017 McKinsey & Company report titled "Double-clicking on the Chinese consumer." 10,000 consumers ages 18-65 in China were surveyed online and offline during May-July 2017. Respondents were drawn from across 44 cities and 7 rural villages and towns. McKinsey & Company conducts a similar survey annually.
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Chart Title

Consumers in China Who Prefer Local vs. Foreign Brands, by Product Category, July 2017 (% of respondents)

Publication Date

November 23, 2017