November 14, 2017

Ecommerce Initiatives that US Brands/Retailers Plan to Launch or Relaunch in China, Sep 2017 (% of respondents)

Note

Data was provided to eMarketer by GELF.

Methodology

Data is from the November 2017 Global Ecommerce Leaders Forum (GELF) "Catching the China Ecommerce Wave: A Global Ecommerce Leaders Forum Study." 56 US brands and retailers were surveyed online during July-September 2017. Retailers and brands were from industries including apparel, consumer ... electronics, department stores, healthy & beauty, footwear and other major retail categories. The respondents represented a mix of direct-to-consumer sellers and retailers that sell multiple brands. Respondents were members of GELF. GELF is a community for the global ecommerce industry.More
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Chart Title

Ecommerce Initiatives that US Brands/Retailers Plan to Launch or Relaunch in China, Sep 2017 (% of respondents)

Publication Date

November 14, 2017