Ecommerce Initiatives that US Brands/Retailers Plan to Launch or Relaunch in China, Sep 2017 (% of respondents)
Data was provided to eMarketer by GELF.
Data is from the November 2017 Global Ecommerce Leaders Forum (GELF) "Catching the China Ecommerce Wave: A Global Ecommerce Leaders Forum Study." 56 US brands and retailers were surveyed online during July-September 2017. Retailers and brands were from industries including apparel, consumer ... electronics, department stores, healthy & beauty, footwear and other major retail categories. The respondents represented a mix of direct-to-consumer sellers and retailers that sell multiple brands. Respondents were members of GELF. GELF is a community for the global ecommerce industry.More