December 4, 2017

Instagram Users and Penetration Worldwide, 2016-2021 (millions, % change and % of social network users)


Over a quarter of social network users worldwide had an Instagram account in 2018. eMarketer estimates 698.7 million internet users accessed their Instagram account by desktop/laptop computer, smartphone and/or tablet at least once per month.


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.