September 1, 2017

Nonduopoly* US Digital Ad Revenue Share, by Company, 2013-2019 (% of total)


Digital ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media, search ads (including contextual text links, paid ... inclusion, paid listings and SEO), sponsorships, lead generation (referrals) and video (including advertising that appears before, during or after digital video content in a video player). All numbers are eMarketer estimates. Microsoft data for 2016-2019 includes ad revenue from LinkedIn. Oath includes ad revenues for AOL, Millennial Media and Yahoo. Data for 2011-2019 includes ad revenues at Yahoo.More


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.