October 25, 2017

US Companies Using Social Networks for Marketing Purposes, 2015-2019 (% of total)


Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.


Estimates are based on the analysis of survey and tracking data from various research firms, industry-specific adoption trends of social media marketing tools, and consumer social media adoption trends.