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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 27, 2017
Data Used for Marketing Efforts According to US* B2B Marketers, Sep 2017 (% of respondents)
Note
Data was provided to eMarketer by Informa Engage.Methodology
Data is from the September 2017 Informa Engage "2017 B2B Marketing Trends Survey." 455 B2B marketers from a variety of industries were surveyed during August 1-September 7, 2017. Respondents were from the US (86%) and rest of the world (14%). Respondents identified their role as corporate/organizational management (12%), marketing (68%), operations (4%) and sales (10%) and other (6%). Respondents identified their job level as C-level (7%), director (19%), executive (14%), individual contributor (16%), manager (38%) and other (6%). Respondents identified the number of employees at their company as fewer than 100 (39%), 100-999 (31%) and 1,000+ (30%). Respondents identified their involvement with marketing purchase decisions as decision-influencer (40%), decision-maker (41%), make recommendations (18%) and other (1%). Respondents identified their total marketing budget in 2017 as less than $100,000 (32%), $100,000-$499,999 (26%), $500,000-$999,999 (12%), $1-$4.9 million (18%), $5-$9.9 million (5%), $10-$19.9 million (2%) and $20 million or more (5%). Informa Engage is a B2B marketing services provider.Chart Title
Data Used for Marketing Efforts According to US* B2B Marketers, Sep 2017 (% of respondents)Publication Date
September 27, 2017
