February 22, 2017

Ways in Which Amazon Has Affected Shopping Behavior Among Digital Buyers Worldwide, Sep 2016 (% of respondents)

Methodology

Data is from the February 2017 PricewaterhouseCoopers (PwC) report titled "Total Retail 2017: 10 retailer investments for an uncertain future." 24,471 digital buyers worldwide ages 18+ were surveyed online during August-September 2016. The survey encompassed 32 countries: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, Egypt, France, Germany, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Malaysia, Poland, Philippines, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, the UK, the US and Vietnam.