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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

January 27, 2017

US Facebook and Instagram Ad Benchmarks: CPM, CPC and CTR, Q4 2015 & Q4 2016 (among impressions analyzed by Kinetic Social)

US Facebook and Instagram Ad Benchmarks: CPM, CPC and CTR, Q4 2015 & Q4 2016 (among impressions analyzed by Kinetic Social)

Description

This chart shows US Facebook and Instagram CPMs, CPCs and click-through-rates for Q4 2014 and Q4 2016. Data is displayed in dollars.
US Facebook and Instagram Ad Benchmarks: CPM, CPC and CTR, Q4 2015 & Q4 2016 (among impressions analyzed by Kinetic Social) | EMARKETER