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September 18, 2025
Top Use Cases for Agentic AI in Marketing Among Marketers Worldwide, July 2025 (% of respondents who are agentic AI adopters)
Note
Respondents were asked, "How are you using or planning to use agentic AI in marketing?"Methodology
Data is from the September 2025 SAS report titled "Marketers and AI: Navigating New Depths." 300 marketers worldwide were surveyed during June-July 2025 by Coleman Parkes Research. Respondents included directors of marketing, directors of digital marketing, and VPs of marketing from sectors such as banking, insurance, the public sector, life sciences, healthcare, telecom, manufacturing, retail, energy and utilities, and professional services. The organizations surveyed ranged in size from 500-999 employees to more than 10,000 employees. Geographic coverage included the Americas (99 respondents across Canada, Brazil, Mexico, and the US), Europe, the Middle East, and Africa (160 respondents across Africa, Benelux, Denmark, Finland, France, Germany, Italy, Norway, Poland, Spain, Sweden, Turkey, UAE/Saudi Arabia, and the UK/Ireland), and Asia-Pacific (41 respondents across Australia, China, Japan, and Southeast Asia).Chart Title
Top Use Cases for Agentic AI in Marketing Among Marketers Worldwide, July 2025 (% of respondents who are agentic AI adopters)Publication Date
September 18, 2025