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August 1, 2025
Frequency With Which US Adults Check Prices or Inventory Online Before Visiting a Store, May 2025 (% of respondents)
Note
Data was provided to EMARKETER by Locala.
Methodology
Data is from the August 2025 Locala and EMARKETER Survey "Online and In-Store Shopping." 2,850 US adults ages 18+ were surveyed online during May 2025. 61% of respondents identified as female. 75% of respondents identified their household income as $74,999 or less.