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June 18, 2025

Advertising Elements That Capture the Attention of US Gen Z, Q4 2024 (% of respondents)

Advertising Elements That Capture the Attention of US Gen Z, Q4 2024 (% of respondents)

Methodology

Data is from the June 2025 Edison Research and SiriusXM Media "The Gen Z Audio Report." 2,010 US Gen Z respondents ages 13-24 were surveyed online during Q4 2024. This included 851 respondents ages 13-17, and 1,159 respondents ages 18-24. Data was weighted to match the US population.