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Explore our Research →Humor and music are the way to get Gen Z’s attention
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Aug 6, 2025
The price of a dupe: Lost loyalty and legal battles
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Aug 6, 2025
How CTV is revolutionizing audience targeting for local advertisers
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Aug 6, 2025
How CTV is revolutionizing audience targeting for local advertisers
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Aug 6, 2025
Banks need to navigate politicized bank regulation as Trump attacks Bank of America, JPMorgan
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Aug 6, 2025
Capri is optimistic despite Michael Kors’ deepening slump
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Aug 6, 2025
The big answers: EMARKETER Daily quiz
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Aug 5, 2025
Huntington Bank refresh could strengthen customer ties across generations
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Aug 5, 2025
Pause ad users want personalization and perks
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Aug 5, 2025
Why physical touchpoints still matter in omnichannel marketing
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Aug 5, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 18, 2025
Advertising Elements That Capture the Attention of US Gen Z, Q4 2024 (% of respondents)
Methodology
Data is from the June 2025 Edison Research and SiriusXM Media "The Gen Z Audio Report." 2,010 US Gen Z respondents ages 13-24 were surveyed online during Q4 2024. This included 851 respondents ages 13-17, and 1,159 respondents ages 18-24. Data was weighted to match the US population.Chart Title
Advertising Elements That Capture the Attention of US Gen Z, Q4 2024 (% of respondents)Publication Date
June 18, 2025