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Explore our Research →The big answers: EMARKETER Daily quiz
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 14, 2025
Top Concerns Among Gen Z and Millennials Worldwide, Dec 2024 (% of respondents)
Note
Respondents were asked, "Of the following issues, please rank your top three concerns with your first selection being the issue that is most concerning."Methodology
Data is from the May 2025 Deloitte "2025 Gen Z and Millennial Survey." 23,482 consumers worldwide were surveyed online between October 25-December 24, 2024 that include 14,751 Gen Z and 8,731 millennials—across 44 countries in North America, Latin America, Western Europe, Eastern Europe, the Middle East, Africa, and Asia-Pacific. In addition to the quantitative survey, Deloitte also conducted qualitative interviews with select respondents. Open-ended questions were included in the survey, and ethnographic-style one-on-one interviews were conducted separately from December 19, 2024-January 10, 2025. All quotes in the report are attributed by generation and gender. Gen Z respondents were defined as born between January 1995 and December 2006, while millennial respondents were born between January 1983 and December 1994.Sources
Chart Title
Top Concerns Among Gen Z and Millennials Worldwide, Dec 2024 (% of respondents)Publication Date
May 14, 2025
