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May 12, 2025

Actions Taken by CMOs in North America and Europe to Boost Marketing Productivity, March 2025 (% of respondents)

Actions Taken by CMOs in North America and Europe to Boost Marketing Productivity, March 2025 (% of respondents)

Note

Respondents were asked, "In the past 12 months, what actions have you implemented to boost the productivity of your marketing efforts?"

Methodology

Data is from the May 2025 Gartner "2025 CMO Spend Survey." 402 CMOs and other marketing leaders from North America, the UK, and Europe were surveyed during February-March 2025. Respondents represented a mix of industries, company sizes, and revenue levels, with the vast majority reporting annual revenues of over $1 billion.