ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Social Media Update Q2 2021

Consumer Attitudes Toward Digital Advertising 2021

Marketing with Stories 2021

Banking-as-a-Service

Digital Account Opening

Explore More Research

Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Already have a subscription?Sign In

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

March 26, 2025

Types of Channels Where Microdrama* Viewers in China Watch Content, Jan 2024 & Feb 2025 (% of respondents)

Types of Channels Where Microdrama* Viewers in China Watch Content, Jan 2024 & Feb 2025 (% of respondents)

Methodology

Data is from the March 2025 Miaozhen Systems "2025 China Micro-Drama Industry Report." 2,687 internet users in China were surveyed online during February 2025.

Featured In

Data Drop: 4 Charts on Microdrama Streaming in China

Sources

Miaozhen Systems

Chart Title

Types of Channels Where Microdrama* Viewers in China Watch Content, Jan 2024 & Feb 2025 (% of respondents)

Publication Date

March 26, 2025

Sources

Miaozhen Systems

Featured In

Data Drop: 4 Charts on Microdrama Streaming in China
Topics
Video-on-Demand (VOD)China