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April 22, 2025

Creators and Influencers Are Conflicted Over How AI Is Impacting Their Work (% of creators and influencers in North America*, April 2025)

Creators and Influencers Are Conflicted Over How AI Is Impacting Their Work (% of creators and influencers in North America*, April 2025)

Methodology

Data is from the April 2025 URLgenius "Creator Lighting Survey." 121 creators and influencers primarily from North America were surveyed during April 7-16, 2025. 85% of the creators surveyed were URLgenius clients. 74% of respondents reported follower counts exceeding 100,000, and over 80% identified as career or full-time creators. URLgenius is an app-linking platform for marketers and creators.