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February 14, 2024
Few B2B Decision-Makers Have Optimized Their Ecommerce Platform Data (% of B2B decision-makers worldwide, Jan 2024)
Note
Respondents were asked, "How does your organization manage customer and product data for its ecommerce platform in the following ways?" Data was provided to EMARKETER by Zoovu.Methodology
Data is from the February 2024 Forrester Consulting "2024 State Of B2B Ecommerce Report" commissioned by Zoovu. 413 B2B decision-makers worldwide were surveyed during May 2023-January 2024. Respondents were companies with a business focus of entirely B2B (38%), mostly B2B (36%) or approximately equal split between B2B and B2C (25%), B2B revenues of $200 million and over, based in North America, UK, France, Spain, Nordic countries, Austria, Germany, and Switzerland from various industries with a job title of manager (42%), director (27%), vice president (16%), C-level executive (9%), or product manager (5%).Chart Title
Few B2B Decision-Makers Have Optimized Their Ecommerce Platform Data (% of B2B decision-makers worldwide, Jan 2024)Publication Date
February 14, 2024