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January 10, 2025

Reasons That Consumers Worldwide Switch Brands/Retailers, Nov 2024 (% of respondents)

Reasons That Consumers Worldwide Switch Brands/Retailers, Nov 2024 (% of respondents)

Methodology

Data is from the January 2025 Capgemini report titled "What matters to today's consumer." 12,000+ consumers ages 18+ in 12 countries across Asia-Pacific, Europe, and North America were surveyed during October-November 2024.