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January 15, 2025

AI Adoption Among Marketers Is Tempered by Implementation Challenges (% of marketers worldwide who agreed with each statement, Oct 2024)

AI Adoption Among Marketers Is Tempered by Implementation Challenges (% of marketers worldwide who agreed with each statement, Oct 2024)

Methodology

Data is from the January 2025 HubSpot report titled "The State of Marketing 2025." 1,200 B2B and B2C marketers worldwide were surveyed during October 2024. Respondents were from Asia, Australia, Europe, and North America and represented various industries.