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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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November 19, 2024

Aspects of Creator/Influencer Content That Influence US Shoppers' Purchasing Decisions, Sep 2024 (% of respondents)

Note

Data was provided to EMARKETER by Bazaarvoice.

Methodology

Data is from the November 2024 Bazaarvoice report titled "Shopper Experience Index Vol 18." 8,000+ shoppers worldwide in Australia, Canada, France, Germany, India, the UK, and the US were surveyed online by Savanta during September 2024.

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