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November 19, 2024

Aspects of Creator/Influencer Content That Influence US Shoppers' Purchasing Decisions, Sep 2024 (% of respondents)

Aspects of Creator/Influencer Content That Influence US Shoppers' Purchasing Decisions, Sep 2024 (% of respondents)

Note

Data was provided to EMARKETER by Bazaarvoice.

Methodology

Data is from the November 2024 Bazaarvoice report titled "Shopper Experience Index Vol 18." 8,000+ shoppers worldwide in Australia, Canada, France, Germany, India, the UK, and the US were surveyed online by Savanta during September 2024.