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December 6, 2024
Change in Measurement and Targeting Over the Next 2 Years According to Brand Marketers Worldwide, by Type, Oct 2024 (% of respondents)
Note
Respondents were asked, "How do you expect the importance of the following forms of measurement and targeting to change for your organization over the next two years?Methodology
Data is from the December 2024 Econsultancy report titled "The Future of Marketing." 1,096 brand marketers, agencies, and vendors worldwide were surveyed during September 6-October 17, 2024.Featured In
Kantar Media gets bought out for $1 billion as ad measurement rapidly changesNextRoll and Audigent identify new Privacy Sandbox API use case that enhances privacy-safe scalabilityHow brands are adapting to a post-cookie world with first-party dataAmazon partners with InfoSum and Magnite to boost its value for advertisersSources
Chart Title
Change in Measurement and Targeting Over the Next 2 Years According to Brand Marketers Worldwide, by Type, Oct 2024 (% of respondents)Publication Date
December 6, 2024