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December 9, 2024
Factors That Would Make US Gen Z vs. Millennial Consumers Pay More Attention to an AI-Generated Ad, Oct 2024 (% of respondents)
Note
Data was provided to EMARKETER by IAB.Methodology
Data is from the December 2024 Interactive Advertising Bureau (IAB) and Sonata Insights report titled "The AI Ad Gap: Why Young Consumers Aren't Yet Buying Into Gen AI Ads." 300 US consumers ages 16-43 were surveyed during August-October 2024. 150 respondents were Gen Z (ages 16-27) and 150 were millennials (ages 28-43). In addition, 75 US advertising executives at companies with annual media spend of at least $1 million were surveyed.Chart Title
Factors That Would Make US Gen Z vs. Millennial Consumers Pay More Attention to an AI-Generated Ad, Oct 2024 (% of respondents)Publication Date
December 9, 2024