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Explore our Research →The big answers: EMARKETER Daily quiz
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Revolut could soon become a full-service US bank
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Nano-influencers earn impressive impression, engagement rates
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Trump intensifies threats against pharma if drugmakers don’t lower US prices
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AI streamlines health report filings in Merck, McKinsey collab
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Aug 1, 2025
United tries time-sensitive travel promotions to boost cardholder bookings
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Aug 1, 2025
Klarna mulls possible September IPO
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Aug 1, 2025
Competitive conquesting gains ground among RMNs
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Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
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Jul 31, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 30, 2024
Industry KPIs: Attention Metrics of Select Channels Worldwide, Q1 2023-Q3 2024
Methodology
Adelaide's data is based on the analysis of more than 11 million monthly placements (representing over 173 billion impressions) across more than 1,000 global campaigns. An average of 380,000 domains a month and 18 industries were measured as part of this analysis. Data was collected and analyzed quarterly by processing any exposure data that describes a placement, generating as precise a rating as possible based on the granularity of the data supplied. Adelaide's AU models are routinely trained using outcome data, including but not limited to, upper-funnel awareness and purchase data for reliably predictive outcomes through the funnel and across campaigns.Chart Title
Industry KPIs: Attention Metrics of Select Channels Worldwide, Q1 2023-Q3 2024Publication Date
September 30, 2024
