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September 30, 2024
Industry KPIs: Attention Metrics of Select Channels Worldwide, Q1 2023-Q3 2024
Methodology
Adelaide's data is based on the analysis of more than 11 million monthly placements (representing over 173 billion impressions) across more than 1,000 global campaigns. An average of 380,000 domains a month and 18 industries were measured as part of this analysis. Data was collected and analyzed quarterly by processing any exposure data that describes a placement, generating as precise a rating as possible based on the granularity of the data supplied. Adelaide's AU models are routinely trained using outcome data, including but not limited to, upper-funnel awareness and purchase data for reliably predictive outcomes through the funnel and across campaigns.Chart Title
Industry KPIs: Attention Metrics of Select Channels Worldwide, Q1 2023-Q3 2024Publication Date
September 30, 2024