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November 18, 2024

Major Digital Media Challenges for Their Company in the Next 12 Months According to US Publishers and Platforms, Sep 2024 (% of respondents)

Major Digital Media Challenges for Their Company in the Next 12 Months According to US Publishers and Platforms, Sep 2024 (% of respondents)

Note

Respondents were asked "Which of the following will be major digital media challenges for your organization in the next 12 months?" (Select up to four)

Methodology

Data is from the November 2024 Integral Ad Science, "The 2025 Industry Pulse Report: U.S. Edition" conducted by YouGov. 254 US digital media experts who use programmatic advertising were surveyed during September 2024 by YouGov. Respondents included ad tech, advertisers, agencies and publishers/platforms for the buy- and sell-sides.
Major Digital Media Challenges for Their Company in the Next 12 Months According to US Publishers and Platforms, Sep 2024 (% of respondents) | EMARKETER