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October 1, 2024
US Social Buyers Will Surpass 100 Million for the First Time in 2024 (millions of US social buyers and % of social network users, 2023-2028)
Note
Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.
Methodology
Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, company releases, and demographic adoption trends.
US Social Buyers Will Surpass 100 Million for the First Time in 2024 (millions of US social buyers and % of social network users, 2023-2028) | EMARKETER