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October 31, 2024

Leading Investment Priorities in 2025 Among US Brand and Agency Marketers, Oct 2024 (% of respondents)

Note

Respondents were asked, "What are your top 3 priorities for investment in 2025?"

Methodology

Data is from the October 2024 InMarket report "2025 Predictions: October 2024." 972 US marketers were surveyed during September-October 2024 for part 1 of the Predictions Survey, while 162 US brand and agency marketers were surveyed during September-October 2024 for part 2 of the survey.

Featured In

TikTok and Nielsen and partner for cross-platform ad performance tracking Measurement, omnichannel solutions, programmatic OOH: Top retail priorities for 2025 Super Bowl ads in the TikTok era: How brands are rethinking their playbooks

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Leading Investment Priorities in 2025 Among US Brand and Agency Marketers, Oct 2024 (% of respondents)

Publication Date

October 31, 2024

Sources

Featured In

TikTok and Nielsen and partner for cross-platform ad performance tracking Measurement, omnichannel solutions, programmatic OOH: Top retail priorities for 2025 Super Bowl ads in the TikTok era: How brands are rethinking their playbooks

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