Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 14, 2024

Perceptions of US B2B Marketers Toward B2B Ads That They See, by Frequency, Jan 2024 (% of respondents)

Note

Respondents were asked, "How often do you see ads for B2B (i.e., business-specific) products/professional services that …"

Methodology

Data is from the August 2024 Magna Global and LinkedIn report "The B2B Renaissance." 1,773 US B2B marketing leaders and practitioners who are also LinkedIn users were surveyed during January 15-22, 2024.

Featured In

How CMOs Balance Brand Integrity and Bravery CMOs on the attributes of successful bold marketing campaigns

Sources

Share

Chart Title

Perceptions of US B2B Marketers Toward B2B Ads That They See, by Frequency, Jan 2024 (% of respondents)

Publication Date

August 14, 2024

Sources

Featured In

How CMOs Balance Brand Integrity and Bravery CMOs on the attributes of successful bold marketing campaigns

Topics

B2B Marketing United States

Daily News

Social platforms and streamers battle for the living room

Social platforms and streamers battle for the living room

YouTube wins the AI chatbot referral game

YouTube wins the AI chatbot referral game

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Most consumers are seeing AI summaries in search results

Most consumers are seeing AI summaries in search results

The future of AI in marketing: Asking the right questions

The future of AI in marketing: Asking the right questions

As GLP-1s reshape consumer diets, CPG and grocery are learning to adapt

As GLP-1s reshape consumer diets, CPG and grocery are learning to adapt

Loyalty on the line: How price increases are reshaping consumer choice

Loyalty on the line: How price increases are reshaping consumer choice

Brands prioritizing engagement, loyalty in influencer marketing

Brands prioritizing engagement, loyalty in influencer marketing

Consumers turn to retail therapy—and Labubu—to cope with uncertainty

Consumers turn to retail therapy—and Labubu—to cope with uncertainty

Younger generations concerned most with cost of living

Younger generations concerned most with cost of living

Consumers unwilling to pay for AI features

Consumers unwilling to pay for AI features

Consumers stock their closets with BNPL

Consumers stock their closets with BNPL

Tesla turns to hospitality as car sales slump

Tesla turns to hospitality as car sales slump

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Retail Media and Social are Changing Search Marketing | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

Latest Reports

Community Bank and Credit Union Trends 2025

Community Bank and Credit Union Trends 2025

Holiday Shopping 2025

Holiday Shopping 2025

US Social Ad Spending vs. Time Spent 2025

US Social Ad Spending vs. Time Spent 2025

Asia-Pacific Time Spent With Media 2025

Asia-Pacific Time Spent With Media 2025

Top Trends to Watch in 2025: Midyear Update

Top Trends to Watch in 2025: Midyear Update

B2B Social Media 2025

B2B Social Media 2025

The YouTube Advertising Opportunity

The YouTube Advertising Opportunity

GenAI User Forecast 2025

GenAI User Forecast 2025

Payments and Digital Commerce Platforms Forecast 2025

Payments and Digital Commerce Platforms Forecast 2025

Tech Trends H1 2025

Tech Trends H1 2025

Infopack: Pets 2025

Infopack: Pets 2025

Retail Media Search Ad Spending Forecast and Trends 2025

Retail Media Search Ad Spending Forecast and Trends 2025

Social Video 2025

Social Video 2025

Social Search Usage and Trends 2025

Social Search Usage and Trends 2025

Worldwide Social Network Users Forecast 2025

Worldwide Social Network Users Forecast 2025

Popular on EMARKETER

5 key questions on the future of Google Search and YouTube

5 key questions on the future of Google Search and YouTube

Spotify’s ad business lags despite user growth

Spotify’s ad business lags despite user growth

Linear maintains dominance in ad impressions over CTV

Linear maintains dominance in ad impressions over CTV

WPP leader steps down to rejoin Publicis, building on WPP’s string of losses

WPP leader steps down to rejoin Publicis, building on WPP’s string of losses

WPP Media and Criteo partner to spearhead CTV’s evolution

WPP Media and Criteo partner to spearhead CTV’s evolution

Social platforms and streamers battle for the living room

Social platforms and streamers battle for the living room

Walmart cements genAI first-mover advantage

Walmart cements genAI first-mover advantage

YouTube wins the AI chatbot referral game

YouTube wins the AI chatbot referral game

Google’s AI summaries are ending search sessions, reducing click-through behavior

Google’s AI summaries are ending search sessions, reducing click-through behavior

YouTube Shorts power up creative ads with AI as revenues match traditional videos

YouTube Shorts power up creative ads with AI as revenues match traditional videos

Top Trends to Watch in 2025: Midyear Update

Top Trends to Watch in 2025: Midyear Update

TikTok ban will be upheld if sale isn’t reached by September

TikTok ban will be upheld if sale isn’t reached by September

Influencer marketing continues its upward trend after Unilever’s creator push

Influencer marketing continues its upward trend after Unilever’s creator push

Brands eye women’s sports as opportunities skyrocket

Brands eye women’s sports as opportunities skyrocket

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

"Behind the Numbers" Podcast

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining ...

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

Trending in United States

5 key questions on the future of Google Search and YouTube

5 key questions on the future of Google Search and YouTube

Spotify’s ad business lags despite user growth

Spotify’s ad business lags despite user growth

Linear maintains dominance in ad impressions over CTV

Linear maintains dominance in ad impressions over CTV

WPP leader steps down to rejoin Publicis, building on WPP’s string of losses

WPP leader steps down to rejoin Publicis, building on WPP’s string of losses

WPP Media and Criteo partner to spearhead CTV’s evolution

WPP Media and Criteo partner to spearhead CTV’s evolution

Streaming wins in ad-supported viewing time, but linear remains critical

Streaming wins in ad-supported viewing time, but linear remains critical

Walmart cements genAI first-mover advantage

Walmart cements genAI first-mover advantage

Social platforms and streamers battle for the living room

Social platforms and streamers battle for the living room

YouTube wins the AI chatbot referral game

YouTube wins the AI chatbot referral game

Top Trends to Watch in 2025: Midyear Update

Top Trends to Watch in 2025: Midyear Update

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

TikTok ban will be upheld if sale isn’t reached by September

TikTok ban will be upheld if sale isn’t reached by September

Brands eye women’s sports as opportunities skyrocket

Brands eye women’s sports as opportunities skyrocket

Influencer marketing continues its upward trend after Unilever’s creator push

Influencer marketing continues its upward trend after Unilever’s creator push

Google’s AI summaries are ending search sessions, reducing click-through behavior

Google’s AI summaries are ending search sessions, reducing click-through behavior