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September 19, 2024
Marketing Tasks US Marketers and Advertisers Use Generative AI for, 2023 & 2024 (% of respondents)
Note
Respondents were asked, "For what types of tasks do you or your organization use generative AI?" This data is being featured as part of our special coverage of AI in Marketing.
Methodology
Data is from the September 2024 Basis Technologies report "AI and the Future of Marketing." 141 US marketing and advertising professionals were surveyed during June 26-July 23, 2024.