Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
September 27, 2024
US Adults Who Are More Likely to Purchase Brands That Feature Diverse People, Lifestyles, and Cultures in Their Ads, by Race/Ethnicity, Sep 2024 (% of respondents)
Methodology
Data is from the September 2024 Dentsu report titled "Dentsu Consumer Navigator: Digital Ownership" conducted by Toluna. 1,000 US adults ages 18+ were surveyed online during September 17, 2024. The survey was conducted among a nationally representative sample, with controls for weighting across age, gender, race/ethnicity, and region. The survey oversampled US Hispanic (n=300), Black (n=200), and Asian American/Pacific Islander (AAPI) (n=100) adults.Chart Title
US Adults Who Are More Likely to Purchase Brands That Feature Diverse People, Lifestyles, and Cultures in Their Ads, by Race/Ethnicity, Sep 2024 (% of respondents)Publication Date
September 27, 2024