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September 27, 2024
US Adults Who Are More Likely to Purchase Brands That Feature Diverse People, Lifestyles, and Cultures in Their Ads, by Race/Ethnicity, Sep 2024 (% of respondents)
Methodology
Data is from the September 2024 Dentsu report titled "Dentsu Consumer Navigator: Digital Ownership" conducted by Toluna. 1,000 US adults ages 18+ were surveyed online during September 17, 2024. The survey was conducted among a nationally representative sample, with controls for weighting across age, gender, race/ethnicity, and region. The survey oversampled US Hispanic (n=300), Black (n=200), and Asian American/Pacific Islander (AAPI) (n=100) adults.Chart Title
US Adults Who Are More Likely to Purchase Brands That Feature Diverse People, Lifestyles, and Cultures in Their Ads, by Race/Ethnicity, Sep 2024 (% of respondents)Publication Date
September 27, 2024