Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
September 11, 2024
Factors That Would Drive US Agency/Marketing Decision-Makers to Increase Their Future Investment in Retail Media, July 2024 (% of respondents)
Note
Data was provided to EMARKETER by Quartile.Methodology
Data is from the September 2024 Quartile report titled "Retail Media Pulse: Insights and Outlook" conducted by NewtonX. 153 US marketing and agency decision-makers were surveyed online by NewtonX during July 8-25, 2024. 70% of respondents worked for companies with annual revenues of $10 million+. The respondents included agency decision-makers (n=55), marketing decision-makers (n=56), and brand owners (n=42). Quartile is a retail media optimization company.Featured In
Exclusive: Marketers project sales growth to outpace ad spend in Q4 2024Ad agencies warn of retail media’s “diminishing returns”Gopuff unveils new ad capabilities amid fierce competition for retail media dollarsExclusive retail media KPIs to help marketers more effectively measure campaignsDelivery platforms beef up ad capabilities in play for retail media dollars 5 charts on what marketers want from retail media partnersChart Title
Factors That Would Drive US Agency/Marketing Decision-Makers to Increase Their Future Investment in Retail Media, July 2024 (% of respondents)Publication Date
September 11, 2024