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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 12, 2024

Generative AI Use Cases That Will Be Top Budget Priorities According to CMOs Worldwide, May 2024 (% of respondents)

Description

This data is being featured as part of our special coverage of AI in Marketing.

Methodology

Data is from the June 2024 Boston Consulting Group (BCG) and Association of National Advertisers (ANA) report titled "How CMOs Are Shaping Their GenAI Future." 200 CMOs were surveyed worldwide during April-May 2024. Respondents were based in Asia, Europe, and North America.

Featured In

How CMOs Are Maximizing ROI The Transformative Impact of AI How is AI helping CMOs and their teams?

Sources

Boston Consulting Group (BCG)

Association of National Advertisers (ANA)

Share

Chart Title

Generative AI Use Cases That Will Be Top Budget Priorities According to CMOs Worldwide, May 2024 (% of respondents)

Publication Date

June 12, 2024

Sources

Boston Consulting Group (BCG)

Association of National Advertisers (ANA)

Featured In

How CMOs Are Maximizing ROI The Transformative Impact of AI How is AI helping CMOs and their teams?

Topics

Marketing Technology Senior & C-Level Executives Artificial Intelligence (AI)

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