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June 12, 2024
Generative AI Use Cases That Will Be Top Budget Priorities According to CMOs Worldwide, May 2024 (% of respondents)
Description
This data is being featured as part of our special coverage of AI in Marketing.Methodology
Data is from the June 2024 Boston Consulting Group (BCG) and Association of National Advertisers (ANA) report titled "How CMOs Are Shaping Their GenAI Future." 200 CMOs were surveyed worldwide during April-May 2024. Respondents were based in Asia, Europe, and North America.Chart Title
Generative AI Use Cases That Will Be Top Budget Priorities According to CMOs Worldwide, May 2024 (% of respondents)Publication Date
June 12, 2024