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May 30, 2024

Monthly Automotive Subscription Features and Services US Adults Are Willing to Pay For, April 2024 (% of respondents)

Note

Respondents were asked, "Many automakers are contemplating offering additional features and services for their automobiles on a subscription basis. How likely would you be willing to pay a monthly subscription fee for the following specific features, if offered?"

Methodology

Data is from the May 2024 KPMG "KPMG American Perspectives Survey." 1,100 US adults ages 18+ were surveyed online during April 9-22, 2024.

Featured In

US Connected Cars 2024 Drivers’ preferences in connected car features illuminate advertising opportunities

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Chart Title

Monthly Automotive Subscription Features and Services US Adults Are Willing to Pay For, April 2024 (% of respondents)

Publication Date

May 30, 2024

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US Connected Cars 2024 Drivers’ preferences in connected car features illuminate advertising opportunities

Topics

Automotive Artificial Intelligence (AI)United States

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