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June 1, 2024

Amazon Will See Declining Market Share During Prime Day for the Third Year in a Row (billions in US Amazon Prime Day sales, % change, and % of ecommerce sales during Prime Day, 2020-2024)

Amazon Will See Declining Market Share During Prime Day for the Third Year in a Row (billions in US Amazon Prime Day sales, % change, and % of ecommerce sales during Prime Day, 2020-2024)

Note

The Amazon Prime Day sales event may occur on a different day each year; its duration may vary.

Methodology

Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.