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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 1, 2024

Change in Retail Media/Search Advertising Spending Among Marketers Worldwide, Dec 2023 (% of respondents)

Note

Respondents were asked, "How do you expect your spending/focus will shift among the following in the next 12 months?"

Methodology

Data is from the April 2024 TripleLift and EMARKETER survey titled "Retail Media Perceptions." 1,520 marketers worldwide were surveyed during November-December 2023. Respondents include agency marketers (41.4%), brand marketers (23.5%), retailer media network marketers (7.2%) and other (27.8%)

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5 charts on the state of search in 2024: Google, AI, retail media, and more 5 charts on what’s shaping retail media through 2028: Search, non-endemic advertisers, financial media competition

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Change in Retail Media/Search Advertising Spending Among Marketers Worldwide, Dec 2023 (% of respondents)

Publication Date

April 1, 2024

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5 charts on the state of search in 2024: Google, AI, retail media, and more 5 charts on what’s shaping retail media through 2028: Search, non-endemic advertisers, financial media competition

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