Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
May 23, 2024

Comparative Estimates: TV Viewership of Select Major Events Worldwide, 2016-2024 (millions)

Note

The Rio 2016 Olympics took place between August 5-21, 2016. The Tokyo 2020 Olympics took place between July 23-Augst 8, 2022. The wedding of Prince Harry and Meghan Markle took place on May 19 in 2018. The final match of the World Cup 2022 took place on December 18, 2022. The final match of the ... World Cup 2018 took place on July 15, 2018. The final match of the UEFA EURO 2020 took place on July 11 in 2021. The three live shows for Eurovision 2019 took place on May 14, 16, and 18 in 2019. The three live shows for Eurovision 2021 took place on May 18, 20, and 22 in 2021. The three live shows for Eurovision 2022 took place on May 1, 12, and 14 in 2022. The three live shows for Eurovision 2023 took place on May 9, 11, and 13 in 2023. The three live shows for Eurovision 2024 took place on May 8, 9, and 11 in 2024. Super Bowl 2023 took place on February 12 in 2023. Super Bowl 2020 took place on February 2 in 2020. Super Bowl 2022 took place on February 13 in 2022. Super Bowl 2021 took place on February 7 in 2021.More

Methodology

Viewership metrics are from each organizer's or broadcaster's official report or press release for the respective event. Data and figures represent activity tracked by each organizer or broadcaster. Broader industry metrics may vary.

Citation

Figures for the Rio 2016 and Tokyo 2020 Olympic Games were from the International Olympic Committee (IOC)'s official reporting. Figures for the wedding of Prince Harry and Meghan Markle were reported by the Daily Express. Figures for the final World Cup matches in 2018 and 2022 were from the ... Fédération internationale de football association (FIFA)'s official reporting. Figures for the final match of the UEFA EURO 2020 were from the Union of European Football Associations (UEFA)'s official reporting. Figures for Eurovision between 2019 and 2024 were from the European Broadcasting Union (EBU)'s official reporting and forecast. Figures for the Super Bowl between 2020 and 2023 were from Nielsen, as cited in a company blog post.More