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October 25, 2023
Most Brands Have Partnered With Retailers That Don't Carry Their Products (% of US brands, Aug 2023)
Methodology
Data is from the October 2023 Merkle report titled "Retail Media Research Report." 100 US retailers and brands were surveyed during July-August 2023. Respondents worked at brands and retailers with over $50 million in annual revenue. All participating retailers have a shopper marketing or co-op marketing program, as well as a monetization program that's incremental to their shopper marketing. All participating brands categorize themselves as either consumer packaged goods (CPG) or consumer brands.Featured In
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Chart Title
Most Brands Have Partnered With Retailers That Don't Carry Their Products (% of US brands, Aug 2023)Publication Date
October 25, 2023