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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 25, 2023
Most Brands Have Partnered With Retailers That Don't Carry Their Products (% of US brands, Aug 2023)
Methodology
Data is from the October 2023 Merkle report titled "Retail Media Research Report." 100 US retailers and brands were surveyed during July-August 2023. Respondents worked at brands and retailers with over $50 million in annual revenue. All participating retailers have a shopper marketing or co-op marketing program, as well as a monetization program that's incremental to their shopper marketing. All participating brands categorize themselves as either consumer packaged goods (CPG) or consumer brands.Featured In
Non-Endemic Advertising Explainer 2024What factors are driving momentum for non-endemic advertising? More than half of brands take advantage of non-endemic partnerships 5 charts on what’s shaping retail media through 2028: Search, non-endemic advertisers, financial media competitionLowe’s, The Home Depot, and Best Buy revamp RMNs to stand outSources
Chart Title
Most Brands Have Partnered With Retailers That Don't Carry Their Products (% of US brands, Aug 2023)Publication Date
October 25, 2023
