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April 25, 2024
Top Concerns for the Future of Marketing and Advertising Among US Advertising Professionals, Dec 2023 (% of respondents)
Note
Respondents were asked, "What else is top of mind for you when you think about the future of the marketing and advertising industry?"Methodology
Data is from the April 2024 Material+ and NewtonX report titled "The Digital Lead: 2024 Advertising Insights & Tech Trends." 250 US advertising professionals, including 125 agencies and 125 advertisers, were surveyed during December 1-13, 2023. The participants involved were senior-level marketers representing a range of company sizes, from small (1-99 employees) to large (1000+ employees), and included a nearly equal gender distribution of male and female respondents.Chart Title
Top Concerns for the Future of Marketing and Advertising Among US Advertising Professionals, Dec 2023 (% of respondents)Publication Date
April 25, 2024