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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 1, 2025
Revolut could soon become a full-service US bank
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Trump intensifies threats against pharma if drugmakers don’t lower US prices
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AI streamlines health report filings in Merck, McKinsey collab
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United tries time-sensitive travel promotions to boost cardholder bookings
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Aug 1, 2025
Klarna mulls possible September IPO
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Competitive conquesting gains ground among RMNs
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Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
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Jul 31, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 25, 2024
Top Concerns for the Future of Marketing and Advertising Among US Advertising Professionals, Dec 2023 (% of respondents)
Note
Respondents were asked, "What else is top of mind for you when you think about the future of the marketing and advertising industry?"Methodology
Data is from the April 2024 Material+ and NewtonX report titled "The Digital Lead: 2024 Advertising Insights & Tech Trends." 250 US advertising professionals, including 125 agencies and 125 advertisers, were surveyed during December 1-13, 2023. The participants involved were senior-level marketers representing a range of company sizes, from small (1-99 employees) to large (1000+ employees), and included a nearly equal gender distribution of male and female respondents.Chart Title
Top Concerns for the Future of Marketing and Advertising Among US Advertising Professionals, Dec 2023 (% of respondents)Publication Date
April 25, 2024
