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December 31, 2023
Industry KPIs: Worldwide Attention Metric (AU), by Channel and Platform, Q4 2023
Note
Data was provided to EMARKETER by Adelaide.Methodology
Data is collected and analyzed quarterly by Adelaide. The analysis includes more than 11 million monthly placements (representing over 173 billion impressions) across more than 1,000 global campaigns. An average of 380,000 domains and 18 industries were measured as part of this analysis. Attention metric (AU) models are routinely trained using outcome data, including, but not limited to, upper-funnel awareness and purchase data for reliably predictive outcomes through the funnel and across campaigns.Chart Title
Industry KPIs: Worldwide Attention Metric (AU), by Channel and Platform, Q4 2023Publication Date
December 31, 2023