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Explore our Research →Competitive conquesting gains ground among RMNs
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Revolut could soon become a full-service US bank
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Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
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The big answers: EMARKETER Daily quiz
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Younger generations concerned most with cost of living
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Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
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OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
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Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
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Jul 29, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 1, 2024
Allocation of Marketing Budget Toward Select Marketing Channels According to Marketers Worldwide, Jan 2024 (% of respondents)
Note
Respondents were asked, "Rank the following marketing channels based on your organization's budget allocation."Methodology
Data is from the March 2024 Forrester Consulting report titled "Marketers Clearly Have Diverse Objectives In Today’s Digital Environment" commissioned by Awin. 650 marketers worldwide from various industries were surveyed during August 2023-January 2024. Respondents were based in the US (33%), UK (26%), Germany (25%), and France (16%) and were at the director level and above responsible for managing marketing budgets and leveraging affiliate marketing and tech platforms.Chart Title
Allocation of Marketing Budget Toward Select Marketing Channels According to Marketers Worldwide, Jan 2024 (% of respondents)Publication Date
March 1, 2024
