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December 7, 2023
Expected Change in Creator Content Investment in 2024 According to US Advertisers, Oct 2023 (% of respondents)
Methodology
Data is from the December 2023 Interactive Advertising Bureau (IAB) report "The Creator Economy Opportunity: Where Authenticity Meets Impact" in partnership with TalkShoppe. 400 US brands and agencies and 2,001 US video viewers were surveyed online during September-October 2023. Video viewer respondents were ages 18-65.Chart Title
Expected Change in Creator Content Investment in 2024 According to US Advertisers, Oct 2023 (% of respondents)Publication Date
December 7, 2023