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January 24, 2024
Type of Regulatory Approach US Marketing and Advertising Professionals Would Like to See Around Data Privacy, Nov 2023 (% of respondents)
Note
Respondents were asked, "What kind of regulatory approach would you like to see around data privacy in the US?Methodology
Data is from the January 2024 Basis Technologies report titled "Identity vs. Privacy: Digital Advertising in a Cookieless World." Over 200 US marketing and advertising professionals were surveyed during November 2023.Featured In
Apple, Google, and Meta are the focus of the first investigations under the EU’s DMA Maryland signs two controversial privacy bills into lawLawmakers address ad industry concerns in updated privacy rights legislationThe American Privacy Rights Act proposes a restriction on behavioral advertisingLinkedIn harvested user data without consent, adds opt-out feature in USGoogle must face California class-action suit over use of minors’ dataSources
Chart Title
Type of Regulatory Approach US Marketing and Advertising Professionals Would Like to See Around Data Privacy, Nov 2023 (% of respondents)Publication Date
January 24, 2024