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Explore our Research →The big answers: EMARKETER Daily quiz
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Jul 31, 2025
Competitive conquesting gains ground among RMNs
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Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
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Jul 31, 2025
CVS’ Q2 earnings please investors as competitors falter
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Jul 31, 2025
A historical success story: How U.S. Bank’s “Translators” campaign drove traffic to its Spanish voice assistant
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Jul 31, 2025
Consumers unwilling to pay for AI features
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Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
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Jul 30, 2025
Revolut could soon become a full-service US bank
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Jul 30, 2025
Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
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Jul 30, 2025
Younger generations concerned most with cost of living
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Jul 29, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 30, 2023
Areas of Attribution and Emerging Media US Brand and Agencies Will Be Significantly/Somewhat More Focused in 2024, Nov 2023 (% of respondents)
Note
Respondents were asked, "Do you expect to focus more, less, or the same amount of time and/or resources in 2024 (vs. 2023) on the following?"Methodology
Data is from the November 2023 Interactive Advertising Bureau (IAB) report "2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth." 203 US advertising buy-side decision-makers during October 20-November 9, 2023. Respondents include agencies (59%), brands (32%) and other (9%) in the job title of director and higher (79%), manager (19%) or junior (2%).Chart Title
Areas of Attribution and Emerging Media US Brand and Agencies Will Be Significantly/Somewhat More Focused in 2024, Nov 2023 (% of respondents)Publication Date
November 30, 2023
