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November 29, 2023
Number of Currencies US TV/Video Ad Buyers Want to Have for Impression Measurement, March 2023 (% of respondents)
Note
Respondents were asked, "When thinking about the evolving TV/video marketplace, how many common, unified currencies should there be for impression measurement?"Methodology
Data is from the May 2023 Interactive Advertising Bureau (IAB) report titled "2022 Video Ad Spend & 2023 Outlook" in partnership with Standard Media Index (SMI) and Advertiser Perceptions. 360 US TV/video ad buyers were surveyed online during February 21, 2022, to March 10, 2023.Featured In
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Number of Currencies US TV/Video Ad Buyers Want to Have for Impression Measurement, March 2023 (% of respondents)Publication Date
November 29, 2023