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October 24, 2023

TikTok Holiday Shopping Plans Among US Adults, Total vs. Ages 18-29, Sep 2023 (% of respondents)

TikTok Holiday Shopping Plans Among US Adults, Total vs. Ages 18-29, Sep 2023 (% of respondents)

Description

Data was provided to Insider Intelligence by ESW.

Methodology

Data is from the October 2023 ESW report titled "U.S. Holiday Shopping Report 2023." 890 US adults who planned to purchase holiday gifts this year were surveyed online during September 22-23, 2023. The panel was balanced for age, gender and household income.

Featured In

Zara joins TikTok ShopBrands will continue to embrace TikTok this holiday seasonYounger consumers rely on TikTok for holiday inspiration, not purchasesTikTok Shop is winning over Gen Z shoppers

Sources

ESW

Chart Title

TikTok Holiday Shopping Plans Among US Adults, Total vs. Ages 18-29, Sep 2023 (% of respondents)

Publication Date

October 24, 2023

Sources

ESW

Featured In

Zara joins TikTok ShopBrands will continue to embrace TikTok this holiday seasonYounger consumers rely on TikTok for holiday inspiration, not purchasesTikTok Shop is winning over Gen Z shoppers
Topics
Holiday & Seasonal ShoppingSocial CommerceAdultsMillennialsGeneration ZUnited States