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September 12, 2023

US Average Engagement Rate for Instagram Reels vs. TikTok, by Number of Followers, 2023

Methodology

Data is from a September 2023 report by The Influencer Marketing Factory. For this analysis, the last 30 videos from 10,000 TikTok accounts and the last 10 Reels from 3,457 Instagram accounts in the US were analyzed during April 2023 and September 2023, respectively.

Featured In

Influencer Marketing by Platform 2023 TikTok beats Instagram Reels in engagement Instagram beat TikTok in 2023 downloads, but the fight isn’t over TikTok’s secret photos app could give it the edge it needs to take on Instagram

Sources

The Influencer Marketing Factory

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Chart Title

US Average Engagement Rate for Instagram Reels vs. TikTok, by Number of Followers, 2023

Publication Date

September 12, 2023

Sources

The Influencer Marketing Factory

Featured In

Influencer Marketing by Platform 2023 TikTok beats Instagram Reels in engagement Instagram beat TikTok in 2023 downloads, but the fight isn’t over TikTok’s secret photos app could give it the edge it needs to take on Instagram

Topics

Influencer Marketing United States

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